Our Team
Entrepreneurs. Innovators. Nonprofit Leaders.

Jennifer M. Ware
Co-Founder and CEO
A tenured nonprofit executive and recovering nonprofit fund raiser of thirty years, Jennifer was drawn to the idea that with the right mindset, resources, and framework, a nonprofit organization could become truly sustainable. Financial sustainability puts the nonprofit executive in the “driver’s seat” and shifts day to day management from studying fund raising plans and scouring P&L’s, to deepening mission and impact outcomes.
Prior to her work at SUSTAIN, Jennifer led WiNGS, a Dallas nonprofit focused on lifting women and families out of poverty. During her ten-year tenure, she seamlessly transitioned the 107-year old YWCA of Metropolitan Dallas to WiNGS (Women in Need of Generous Support) to focus solely on addressing poverty in Dallas. Toward that end, she led the $6 million Promise Campaign to create the WiNGS Center for Women, a 20,000 square-foot facility with state of the art training and coaching rooms, computer lab, and office space for 60 employees.
Jennifer also serves as CEO of Impact City Initiative, a Dallas-based nonprofit focused on innovative solutions for our communities’ greatest human needs.
Jennifer is a founding member and past president of the Nonprofit CEO Council; former Dallas Assembly member; and graduate of Leadership Texas (2008) and Leadership Plano (2004). She earned her Chartered Advisor in Philanthropy® designation in 2014. The mother of two adult children, Jennifer shares her Richardson, Texas home with husband Tim and pups (Alexander) Hamilton and George (Washington).
Subject Matter Experts
SUSTAIN draws on its network of professional leaders for industry-specific knowledge, customized analytical tools, and access to impact capital.
SALAH BOUKADOUM Social entrepreneur and impact investment leader |
Social enterprise structures • impact investments • low-cost, high impact loans and guarantees • scalable, sustainable solutions to key community challenges |
CRAIG TIRITILLI Financial leader and entrepreneur |
Financial analysis • business modeling • risk management • forecasting, budgeting, long-term planning |
BENJAMIN CROSLAND Philanthropic leader |
Sustainable philanthropy • strategic funding • charitable giving beyond grants |