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Our Team

Entrepreneurs. Innovators. Nonprofit Leaders.

Jennifer M. Ware

Jennifer M. Ware

Chief Executive Officer and Co-Founder

A tenured nonprofit executive and recovering nonprofit fund raiser of thirty years, Jennifer was drawn to the idea that with the right mindset, resources, and framework, a nonprofit organization could become truly sustainable.  Financial sustainability puts the nonprofit executive in the “driver’s seat” and shifts day to day management from studying fund raising plans and scouring P&L’s, to deepening mission and impact outcomes.

Prior to her work at SUSTAIN, Jennifer led WiNGS, a Dallas nonprofit focused on lifting women and families out of poverty.  During her ten-year tenure, she seamlessly transitioned the 107-year old YWCA of Metropolitan Dallas to WiNGS (Women in Need of Generous Support) to focus solely on addressing poverty in Dallas.  Toward that end, she led the $6 million Promise Campaign to create the WiNGS Center for Women, a  20,000 square-foot facility with state of the art training and coaching rooms, computer lab, and office space for 60 employees.

Under Jennifer’s leadership, WiNGS was selected for regional and national training and development opportunities to improve operations and programming such as: Bank of America Neighborhood Builders, Stand Together, IDEO.org, RevJen, Communities Foundation of Texas’ D3 Institute (inaugural class), and Prosperity Now’s Community Financial Empowerment Learning Partnership.

Jennifer also serves as CEO of Impact City Initiative, a Dallas-based nonprofit focused on innovative solutions for our communities’ greatest human needs. 

Jennifer is a founding member and past president of the Nonprofit CEO Council; former Dallas Assembly member; and graduate of Leadership Texas (2008) and Leadership Plano (2004).  She earned her Chartered Advisor in Philanthropy® designation in 2014.  The mother of two adult children, Jennifer shares her Richardson. Texas home with husband Tim and pups Chloe, Zoe, Hamilton, and George.

Salah Boukadoum

Salah Boukadoum


Salah is a social entrepreneur and impact investment leader in Dallas, Texas. As the Chief Impact Officer and Board Director for a $32MM family foundation in North Texas, Salah leads the Foundation’s Sustainable Philanthropy initiative: a portfolio of strategic grants, investments, loans, and guarantees that mobilize sustainable and scalable solutions to key community challenges, with a focus on impact infrastructure.

Salah is founder of Impact City, a 501(c)3 working to lay the groundwork for Dallas to be become a global center for Impact Organizations – a “Silicon Valley of Impact.” In 2014, Salah founded Good Returns Group, an impact finance firm providing innovative financial, legal structure, and programmatic tools to create and finance impact. 

Through these organizations, Salah has led the creation and development of new impact tools and programs for the ecosystem:

  • Cycle, enabling companies to create more impact in the community by pairing risk-free scaling capital with human capital and corporate capabilities.
  • GIVS, transforming low-to-moderate project returns into market returns using an innovative financial instrument designed for impact investors.
  • SUSTAIN Initiative, guiding cohorts of nonprofits to reach complete financial sustainability for the organization or a signature program by creating mission-aligned businesses with teams of community leaders.

Salah pivoted to social impact in 2005 when he sold his payments technology startup Atrana Solutions to a publicly traded corporation. Prior to his entrepreneurial career, Salah was a classical pianist, performing concerts in the U.S., Europe, and Africa. He serves on the board of Miles of Freedom, a Dallas nonprofit dedicated to healing the effects of incarceration on individuals, families, and communities.

Craig Tiritilli

Craig Tiritilli


Craig has spent his career working in a diverse set of industries in companies ranging from Fortune 500 to startups. After completing his MBA at SMU, he joined American Airlines/SABRE as a financial analyst and later as the Manager of Planning and Control in SABRE’s National Accounts Division.

Craig left American Airlines to participate as CFO in a Atrana Solutions, a start-up providing technical consulting and software development services to the banking and retail industries.  Within two years Craig assumed the role of President and worked to build a proprietary transaction processing network serving the stored value product needs of large retailers. Craig later participated in selling the company to a large publicly traded credit card processor.

Craig continues to establish for-profit companies whose objectives include using business to solve large-scale social problems. Craig co-founded Soap Hope, an e-commerce retailer of natural products that used its profits to lift women from poverty. The company supported micro-lending organizations around the world with a focus on helping female entrepreneurs establish and grow their own businesses.

Today Craig is the CFO of Good Returns Group, Inc. In this role he lends his expertise to the SUSTAIN Initiative, providing financial analysis and modeling to nonprofits participating in SUSTAIN programs.

When we bring the SUSTAIN Journey to a new community, we hire a local catalyst to help us navigate the community and provide onsite support to nonprofit leaders and volunteer teams.